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R+B Beauty’s Premium Coffee Collection Worth Obsessing Over

There’s a new local, vegan and cruelty free skincare brand in town and you should treat yourself to it.

Will R+B be our new favorite skincare brand? A homegrown beauty Malaysian brand announces the release of a line of skincare products created to satisfy the needs of customers seeking effective, natural, and environmentally friendly products.

We all need some self-care and what better way than to treat your skin well. Here’s some of the reasons why you should definitely try R+B’s premium coffee collection.

With consumers being more environmentally aware, most people would prefer products that aren’t harmful to the skin as well as the environment. R+B offers just that while also being affordable so it’s easily accessible to all!

Affordable to your wallet and environmental friendly

R+BWith extraction of the natural ingredients from byproducts done by experts with over 14 years of experience, R+B believes that skincare shouldn’t compromise the well-being of the planet and should give back to the community. It was founded in 2021 by co-founders Irene Lim & Soo Hoo Siew Kheng. Irene Lim mentioned,

We want to empower our customers to make informed, sustainable decisions regarding their choice of skincare. The products from R+B are natural and reasonably priced, making it accessible to all. We believe that beauty should not come at a cost to the environment or your wallet.

Hence, R+B’s skincare solutions embody circular beauty, as well as derived from plant-based ingredients with repurposed coffee grounds being the main ingredient, making it the right choice for conscious consumers.

Using Green Business Model

As known as some, circular beauty is a green business model. This beauty idea turns leftover byproducts into new products, extending the ingredients life cycle. R+B’s products key component utilizes repurpose coffee grounds. Coffee grounds are rich in nutrients, vitamins, and antioxidants. With circular beauty products, packaging disposal is crucial which is why R+B Beauty has a return, refill, reuse and repeat policy to reduce waste. Hence, consumer can return empty package jars and bottles and have RM20 credited to their registered account on

Support Local Brand That Gives Back to The Community

As for giving back to the community, R+B donates 10% of each purchase to non-profit organizations like 4X4 Relief Malaysia and Animal Projects & Environmental Education (APE Malaysia).

“R+B is committed to creating a positive impact in the community that we exist in and has partnered with NGOs to preserve the environment and support local communities. A portion of every purchase made by customers will be donated to these organizations allowing them to contribute to a greater cause while enhancing their appearance,” said Co-Founder Adrian Peh.

[From L-R] R+B Co-Founders Irene Lim and Soo Hoo Siew Kheng

Donation are given to 4X4 Relief which is a non-profit organization run entirely by volunteers that supports Malaysia’s indigenous people (Orang Asli) as well as APE Malaysia for their “Restore Our Awesome Rainforest” (ROAR) project. For every RM20, APE assures that a tree will be planted to help restore landscapes that have been degraded through deforestation.

Organically made using repurposed coffee grounds

Five items from R+B’s premium collection can be added to your day-to-day skincare routine, and they are all based on repurposed coffee grounds. They are also vegan and cruelty free making it suitable for all skin types. They are Deep Cleansing Face Gel, Exfoliating Face Scrub, Revitalizing Face Moisturizer, Anti-Cellulite Body Scrub, and Anti-Cellulite Body Cream.

Deep Cleansing Face Gel (120ml)

  • Cleanses
  • Detoxifies

R+B’ Deep Cleansing Face Gel consists of lemongrass mixed into the coffee grounds in order to protect the skin from dirt and detoxifies as well as removes impurities for cleaner and clearer skin.

Exfoliating Face Scrub (60ml)

  • Exfoliates
  • Regenerates

Natural exfoliants and turmeric are concentrated in R+B’s exfoliating face scrub, which promotes skin regeneration and brightens dull-looking skin to produce healthier and more radiant skin.

Revitalizing Face Moisturizer (60ml)

  • Revitalizes
  • Strengthen

Due to its distinctive utilization of Myrothamnus Flabellifolia, popularly known as the Resurrection Plant, R+B’s Revitalizing Face Moisturizer stands out. Originating in South Africa, this miraculous plant is extracted in Switzerland. With only one application, the plant’s essence has been scientifically shown to brighten and even out skin tone, build the skin’s barrier against pollution, speed up skin cell renewal, and revitalize the skin for more than 48 hours.

Anti-Cellulite Body Scrub (70ml)

  • Exfoliates
  • Reduce Water Retention

Antioxidant-rich R+B’s Anti-Cellulite Body Scrub also contains coffee, as well as orange, and grapefruit oil. The overall skin texture is improved by orange oil, which encourages the formation of collagen. These components work to detoxify skin and lessen water retention when combined.

Anti-Cellulite Body Cream (120ml)

  • Moisturizes
  • Reduce Cellulite Appearance

Orange, coconut, and cinnamon oils found in R+B’s Anti-Cellulite Body Cream help to produce collagen, stimulate the lymphatic system, increase circulation, and brighten skin tone.

R+B Beauty’s Premium Coffee Collection Launch Event

On 22nd February, the R+B Beauty Premium Coffee Collection was launched in an intimate event that saw the attendance of some of Malaysia’s most esteemed artists and KOLs. Ummi Nasir, Maybelline Wong, Emma Megan Khoo, Adani Bakhtiar and Ariadna Arizal were present to celebrate this momentous occasion.

[Left To Right]- Ummi Nasir , Emma Megan Khoo, Adani Bakhtiar and Ariadna Arizal posing with the R+B gift set

[Left To Right]- Ummi Nasir , Emma Megan Khoo, Adani Bakhtiar and Ariadna Arizal posing with the R+B gift set

[From left to right]- Dancer – Maybelline Wong , KOL Adib Caroline looking at the R+B Deep Cleansing Face Gel, Make Up Artist Jastina and Komathy Shivanan

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